Brand Identity
Motion
Redefining spaces using creativity and precision. As well as sustainability and innovation. Architecture that adapts to it’s environment. From seed to structure.
Avant brand outlines:
Audience
Deliverables
Keywords
Positioning
20–50 yo
Branding
Innovation, sustainability, sophistication
Visionary, innovative, sophisticated
Avant logotype: design that is interchangeable in array of different environments. Caret symbol chosen to emphasize the brands forward thinking approach, reflect it’s desire to build up, as well as represent a constant structure over the brands visual identity.
Typeface: Neue Montreal Medium–Pangram Pangram